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Guess (clothing)
Guess (styled as GUESS or Guess?) is an American upscale clothing brand and retailer. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.
==Founding==
Brothers Paul and Maurice Marciano moved to Los Angeles in 1981 and opened their first store in upscale Beverly Hills area. Guess soon began advertising, and later introduced their iconic black-and-white ads in 1985.〔(【引用サイトリンク】url=http://www.fundinguniverse.com/company-histories/Guess-Inc-company-History.html )〕 The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, Valeria Mazza, Kate Upton, Julia Lescova, and Laetitia Casta,〔(Meet New Guess Girl Alyssa Miller! ). ''Teen Vogue''.〕 first achieved prominence via these ad campaigns.
In the 1985 Robert Zemeckis movie, ''Back to the Future'', Marty McFly (Michael J Fox) wore distinctive Guess denim clothing,〔(Interview with Michael J Fox, The Guardian, 11 April 2009 )〕 reportedly designed specifically for the film.〔
During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a men's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and the "Guess Collection". The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess". The line is now incorporated with clothing for toddlers and kids called GUESS kids.〔〔(【引用サイトリンク】url=http://guesskids.guess.com/ )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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